Have you considered how buyers are motivated to purchase a premium-priced product while they try to bargain their way through to even low-priced items? Isn’t it fascinating to see consumers thrilled to purchase brands like Gucci, Prada and Louis Vitton despite the high pricing range? 

Well, this is called the Power of Branding!

I am Ranu Patel, a working professional and a freelance web developer in Chicago with a decade-long experience in building sustainable brands. In this blog, I will share my views and insights on how Branding can effectively skyrocket your business to new heights. I will share a few tactics to build a strong brand presence so that your audiences cannot just look away.

Before we dive right in, let us first understand the concept of Branding 

What is Branding?

A Brand is a story that a company tells about itself to the world. The most remarkable stories that stay in the memories of people become the most compelling brand. It is as simple as that. These stories make users stand out in a pool of other companies providing. 

Branding helps you become the first choice of your target audience when they need the product or service you offer. Building a brand does not happen overnight. Building a brand is like nurturing your baby. There is a lot of systematic planning and strategy building involved in growing a brand from the infant phase. Building a brand needs time and consistent efforts which requires constant monitoring and revising. 

Importance of Branding For Your Company?

Branding elevates your value in the market and it motivates people to purchase your products at a higher price point. Good branding ensures that people trust you and are convinced that you offer nothing except quality. 

Branding is easily confused with product functionality. For instance, if a brand is renowned for selling shoes, the brand may be recognized for its shoes, which are functional value. However, if the same brand launches a clothing line, the power of branding does not dissipate. People will still believe in the quality of the new products because of their emotional connection. 

The Goal of Branding 

Let us explore the goals you can achieve by creating a compelling brand:

1. Boost brand loyalty and invite more potential customers
2. Build a distinct brand identity that sets you apart from other competitors
3. Convey your unique selling proposition directly to your target audience
4. Build brand awareness
5. Justify the elevated price points using positive associations
6. Gain long-term success 

How to Build a Strong Brand Using a Website?

In today’s digital era, the first point of contact between you and your target audience is your website. Let’s face it, in the world of e-commerce businesses, people barely visit a store. Therefore, having a compelling website is a must.  

I will share some tips to give you a basic idea of what you can achieve with the right freelance web designing services in Chicago. 

Build a Logo For Your Website 

Create a distinctive logo and use it consistently across all your platforms. Your logo is like your brand’s face, so make it memorable and recognizable.

Choose the Right Color Palette for Your Brand

Pick colors that represent your brand well and use them consistently in all your materials. Consistent colors help build brand recognition and cohesion. Therefore, Chicago web design Freelancers can help you select the best colors depending on your audience preferences.

Ensure Your Brand Images Essay Uniformity in Theme

Choose images for your website that fit a consistent theme or style. This ensures that your site looks cohesive and professional. A professional web development team will help you properly streamline your images and ensure your website looks perfect. 

Have a Strong Brand Voice

Develop a unique voice for your website’s content. Whether it’s friendly and casual or formal and authoritative, your voice should reflect your brand’s personality and values. A web development team in Chicago can help you build the same uniform style on your landing pages and other social media platforms. 

Work with a Styling Guide

Your team could have as many as 100 employees and they may come and go. But that should not impact your brand image. Having a systematic styling guide will ensure that all the people working with you have a clear idea of the short-term goals and long-term vision. It will save you a lot of time and effort. Craft a brand style guide to maintain consistency in how your brand is presented. This guide should include rules for using your logo, colors, fonts, and tone of voice across all your communications.

Wrapping Up

Working with a team may seem like a daunting task initially. With your head wrapped around the main operations of your business, it may seem like too much on your plate. This is where Freelance web design services come to your rescue. 

If you are looking to spice up your business and gain more conversions, reach out to us for a free consultation.